Project Marketing Services

Marketing and selling new and off-the-plan properties successfully takes experienced marketing and sales experts.

What Exactly Do We Do?

We begin by thoroughly analysing and reviewing the project’s development details to ensure it aligns with market needs and expectations.

Site Location: Assess the suitability and potential of the site.
Concept: Develop and refine the project concept.
Product Type & Size: Define the product offering (e.g., residential, commercial) and appropriate size.
Price Points: Establish competitive and profitable price ranges.

Our team offers hands-on support in design and layout to create a seamless experience.

Initial Design & Layout: Assist with architectural design and interior layout.
Furniture Selection: Provide advice on appropriate furniture choices.
Schedule of Finishes: Collaborate on finish selection and create finishes boards for approval.

We manage the legal aspects, ensuring all contracts and agreements are in place for smooth operations.

PDS & Owner’s Agreements: Prepare the Product Disclosure Statement (PDS) and owners’ agreements.
Solicitor Liaison: Work with solicitors on contract preparation.
Sales Advice Communication: Establish clear communication channels for sales advice.
Reporting & Tracking: Manage reporting and progress tracking with solicitors.

We ensure the project stays on budget and provides regular reviews to maintain financial control.

Initial Sales & Marketing Budgets: Prepare and submit initial sales and marketing budgets for approval.
Regular Budget Review: Continuously review and manage budgets to ensure financial objectives are met.

Our team manages all aspects of advertising and marketing to generate interest and drive sales.

Sales Collateral Production: Coordinate the production of all marketing and sales materials.
Advertising & Media Schedules: Develop and oversee advertising and media schedules.
Sales Centre Delivery: Oversee the creation and operation of the sales center (if applicable).
External Consultant Reporting: Manage reporting and collaboration with external marketing consultants.
Drive Traffic to Sales Office: Implement strategies to ensure foot traffic and inquiries.
Website Assistance: Aid in the production and optimization of project websites.

We manage the sales office, ensuring it represents the developer’s brand and engages potential buyers effectively.

Staffing: Oversee and schedule sales staff to maintain office operations.
Presentation: Ensure the office is professionally staged, both inside and out, to reflect the brand’s image.

We help position your project within the market, ensuring it stands out and reaches the right audience.

Branding Strategy: Develop a strong, recognizable brand identity for the project.
Market Positioning: Ensure the project is marketed effectively and reaches the target audience, both buyers and potential agent partners.

We handle PR efforts to maximize visibility and media coverage for your project.

PR Agency Selection: Assist with selecting a suitable PR agency for the project.
PR & Media Opportunities: Maximize media opportunities to increase project awareness and generate buzz.

Our team manages the sales process to ensure efficiency and transparency at every stage.

Professional Sales Staff: Provide qualified and experienced sales staff to manage inquiries.
Sales Trends Review: Continuously monitor and adjust to sales trends to optimize results.
Sales Reporting: Establish reporting systems to keep developers and stakeholders informed of progress.
Sales Database Management: Maintain and manage a comprehensive sales database.
External Agent Relations: Establish relationships with external agents to broaden the sales network.